Not only does this make it easier to get to the specific city you’re looking for, it also helps declutter the search results, since all of the results relevant to Yelp.com will be lumped into this search result. The breaking news about sitelinks, per Google, is that they have upgraded sitelinks from a simple list of links to a full array of sub-search results, replete with full URLs and a very tiny snippet of description. Sitelinks are now a bit more dynamic and flexible, meaning that they will be different for the user depending on the search term they used.
While enlightening, the blog post that discusses the evolution of sitelinks leaves out the answers to the most burning of questions for webmasters and bloggers. Namely:
How do I get Google to include sitelinks for my website?How does Google choose which links to include in my sitelinks? And can I change which sitelinks appear in my search engine results?How does Google choose the snippet text for my sitelinks?
Over the next three days, I’ll be giving you as much information as I can on these topics. As with most Google algorithms, the inner workings of sitelinks are a closely guarded secret. But there are some general best practices and guidelines that we can follow in order to boost our potential SEO value. Stay tuned. The good news is I’ve noticed even for my smaller blogs with little traffic (under 5k page views a month), Google is starting to create page links for them…. So that’s good news. Comment Name * Email *
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